Reach is not being able to reach a goal, it's reaching a massive audience with your message. Without a huge reach your crowdfunding efforts will not achieve the results you are looking for.
Imagine you are launching a new product or service and you want to use a crowdfunding platform such as Kickstarter, or Indiegogo. You develop a nice website on the crowdfunding platform that you chose, that is very attractive and compelling for the reader. It will have a high conversion rate and almost insure that when anyone gets to the site they will contribute by purchasing your product purchase or service.
Now imagine, how you will get the people to the site. How many friends do you have? Is your social media large enough to prime the pump? This is where many crowdfunding programs stop and don't reach their goal.
The crowdfunding platforms will promote your companies products or service, if you are getting visits but if you aren't they will not help. Their reach is for the popular traffic, and they will not help unless you are getting traction. You have to create the initial push, and prime the pump, then they will assist you.
Without a massive reach few will learn about your program outside of your sphere of influence. You can go to social media companies and pay for them to use their social media reach, but what happens after that? Do you keep going back to others to use their social media contacts? The cost can skyrocket!
You Can Do It On Your Own!
We all know you can go to social media companies and get them to promote your product or service, but that can get very expensive depending on the quality of the social media reach. The more targeted you get the more cash you will lay out. Every time you send out a promotional campaign you will have to pay fees to get it done. Every time you spend money you are eating into the funds you are trying to raise.
YOU CAN BUILD YOUR OWN REACH, on your own and target it to a specific audience, and then reuse it anytime you want. There is a platform that allows you to do this and the learning curve is minimal. The concept is called "Inbound Marketing" and the platform is Markethive. It's a free platform that allows you to create a massive reach and build a campaign that is specific to your crowdfunding product or service.
Just as the graphic indicates the reach is a far as you want to take it. You can reach 100,000 or 100,000,000 it's up to you. Imagine how many people you can inform of your crowdfunding efforts when you reach over millions of people.
So the critical step in crowdfunding is developing a continuous reach and then nurturing the reach so as to inform as many as possible about your offer. Imagine how easy it will be if you are building a business, and looking to get your message out to millions of people. The results are mind blowing!
Thanks for reading,
Dr. Raymond Jewell
PS: Dr. Raymond Jewell is a leading Economist specializing in the Small and Home Based Business Marketplace. He is a Alpha Founder with Markethive and manages several blogs on the hive. Dr. Jewell is a professional Network Marketer and represents several companies successfully. He can be reached through Markethive.